The Very
Merry Pantry
Instead of giving our clients and suppliers extravagant gifts for Christmas, we gifted them a cardboard box for filling up with food to donate. In 2021, we raised 400 kg. In 2022, one tonne. In 2023, one in a half tonne.
This year, we raised just shy of two tonne.
2022 | New York Festival | SHORTLIST
Collaborations & Partnerships
Five tonnes of food donated so far.
2021’s case study.
You can read more about the initiative here:
https://www.lbbonline.com/news/think-hq-opens-a-very-merry-pantry-for-foodbank
Copywriter - Ben Ryan
Art Directors - Donna Kalish & Adrian Mok
Creative Director - Wellison D’Assuncao
Illustrator - Cleo Peng
Client - Foodbank
Agency - Think HQ
“Foodbank is working tirelessly to ensure that no one goes hungry over the holidays, but we can’t do it alone. We rely on the generosity of our community to help us provide essential food and supplies to those in need, and we’re so grateful to Think HQ for their ongoing generosity and commitment to supporting people in our communities this holiday period”
- Janyne Hogan, Head of partnerships, Foodbank
