The Very
Merry Pantry
Instead of giving our clients and suppliers extravagant gifts for Christmas, we proactively came to our CD with an idea to gift them something else: an empty cardboard box to fill up with food for donating to the one in six Aussies in need of a feed. In 2021, we raised 400 kg. In 2022, one tonne. In 2023, one in a half tonne. This year, we raised just shy of two tonne.
2022 | New York Festival | SHORTLIST
Collaborations & Partnerships
Five tonnes of food donated so far.
2021’s case study.
“Foodbank is working tirelessly to ensure that no one goes hungry over the holidays, but we can’t do it alone. We rely on the generosity of our community to help us provide essential food and supplies to those in need, and we’re so grateful to Think HQ for their ongoing generosity and commitment to supporting people in our communities this holiday period”
- Janyne Hogan, Head of partnerships & philanthropy, Foodbank
You can read more about the project here:
https://www.lbbonline.com/news/think-hq-opens-a-very-merry-pantry-for-foodbank
Copywriter - Ben Ryan
Art Directors - Donna Kalish & Adrian Mok
Creative Director - Wellison D’Assuncao
Illustrator - Cleo Peng
Client - Foodbank
Agency - Think HQ