Behind Every
Great Aussie Indie
There’s craft beer, then there’s Indie beer. With the help of local independent artists, we led beer lovers to the one sign that differentiates local Indie beer from multi-national craft beer – a one-by-one centimetre squared seal behind every great Aussie Indie.
We introduced an Indie beer section
at participating stores.
Art Director - Donna Kalish
Copywriter - Ben Ryan
Creative Director - Wellison D’Assuncao
Client - Independent Brewers Association (IBA)
Illustrators - Katie Lively & Steve Nuttall
Sound Production - Mighty Sound
Animation - Rob Moffett
Agency - Think HQ