Paranormal
Activi-tea
When it comes to Lipton tea, Gen-Z practically ghosts the brand. So leading up to Halloween, we tricked them into watching an ad disguised as Paranormal Activity on a random TikTok account.
2024 | The One Show | SHORTLIST
Social Media Engagement
2024 | New York Festival | SHORTLIST
Small Budget/Big Idea
Copywriter - Ben Ryan
Art Director - Donna Kalish
Creative Director - Wellison D’Assuncao
Director - Alex Feggans
DOP - Alex Dufficey
Agency - Think HQ
Client - Lipton